Packaging design is important not only protecting the product but the packaging has to sell itself. Consumers nowdays have more choices from the market and 80% of a consumer's decision is now made at the shelf. The demand for nicer and innovative packaging increase when loyalty to brands is diminishing. That's why we need this blog with up-to-date information. Especially when many of the major consumer brand change their designs and many others like to compete with new product ideas and brands.